Hi! Compared to the sprints of January & February; March almost felt like a marathon which we finally crossed the finish line of. So, let’s fill your palette with some colorful facts for finishing such a colorful month:

Channeling our inner 5-year old Picasso’s with these facts on the occasion of National Crayon Day. Aside from painting the Mona Lisa on every furniture of the house, American kids use about 730 crayons by the time they are 10. So, don’t forget to frame your masterpiece and let’s buckle up for our regular!

Today’s special:

An Uncanny Farewell: Americans are unsurprisingly leaving the U.S. in big numbers…

Not Your Dog’s Name: Do Americans struggle to come up with strong passwords?

Victoria Has A Secret: Victoria’s growth streak seems to no longer be a secret.

The American Dream has a new contingency plan, it used to come with a ZIP code now it might come with a passport. In lieu of a sudden exodus, millions of Americans are in a situation where they are quietly asking whether their future might work better somewhere else. Nearly 2 in 3 Gen Z Americans (63%) said they’ve considered moving out of the U.S. within the next two years and that was in 2025. Among Millennials, it’s 52% and even 35% of Gen X and 26% of Boomers are thinking about it.

That’s not fringe behavior rather a mainstream contemplation of collective consciousness and for many, this isn’t hypothetical anymore. 19% of Gen Z and Millennials say they’ve seriously considered leaving. 6% of Gen Z and 8% of Millennials are actively planning a move. The generational contrast is stark. While just 37% of Gen Z say they haven’t considered leaving at all, that figure jumps to 74% among Boomers.

Since 2017, the desire to move permanently abroad has become deeply partisan. In 2025, 29% of Americans who disapprove of national leadership say they would like to leave the country for good. Among those who approve, just 4% say the same.

In 2025, the notion of emigration went from “what if” to “what now.” Americans weren’t just contemplating on that idea anymore, they turned it into action. At least 180,000 Americans moved abroad, and it was enough to push U.S. net migration negative for the first time since 1935.

Nearly every EU country now hosts a record number of Americans. About 10,000 moved to Ireland and in Paris, luxury home sales jumped 25%, with U.S. buyers mostly being responsible for the surge. For a growing number of Americans, the exit plan has already cleared customs.

The ripple effects are now palpable and its stretching far beyond airport departure boards. In Portugal, the American population didn’t just tick up; it ballooned from 4,768 in 2020 to 26,000 in 2025. That’s a fivefold jump in half a decade, and it’s mainly concentrated in cities like Lisbon where English is increasingly common across the Atlantic. Applications from Americans for British citizenship climbed to a record 8,790 last year 42% higher than the previous peak in 2024. The American Dream hasn’t vanished but for millions, it now comes with international shipping.

Passwords are supposed to be the gatekeepers at the threshold of our digital lives, yet they’re more or less like digital sticky notes now, easy to make and even easier to forget. In 2025, America’s favorite pass key was… “admin.” Yes, quite literally and that single, painfully obvious word now ranks as the most common password in the U.S. beating out classics like “123456” and multiple variations of the word “password.”

Tellingly the consequences aren’t theoretical and a survey by Forbes Advisor attests to that: about 46% of Americans had a password stolen, that’s nearly one in two people getting a firsthand lesson in why “simple and memorable” isn’t a security strategy.

Once breached, 68% had to change passwords across multiple accounts, while 42% admitted they only update credentials when prompted. In other words: people are waiting for the fire alarm before checking for smoke.

Let’s talk about specifics: one of the most widely cited password weaknesses is the fact that too many people still fall into the same traps year after year. Perhaps, you don't use a password as banal and unsurprising as using sequential numbers or something associated with personal “sentiments". But most people actually lean on birthday strings, pet names, and other easy patterns which are often the first guesses for automated cracking tools. In 2025, passwords were tied to 85% of hacking-related breaches, with 52% of Americans said their password was stolen in the past year.

It’s no secret that people don’t like managing their passwords, and some habits are downright predictable. A survey from CNET in 2025 found that 49% of Americans admit to risky password behavior, and what’s worse is that about 24% use the same password across multiple accounts.

So, what could this entail? translation: one cracked login can unlock your inbox, streaming apps, and even your bank. Add in shortcuts like personal details or simple phrases, that means nearly half of users are leaving the digital front door wide open.

For a brand renowned for glossy fashion shows and pink shopping bags, the real surprise lately has been happening in its financials. After years of uneven sales and shifting consumer tastes, Victoria's Secret & Co. has started showing signs of a comeback, and the numbers are justifying the narrative.

In its latest results, the company reported fourth-quarter sales of $2.27 billion, an 8% increase year-over-year, even surpassing the expectations that Wall Street had penciled in. Even adjusted earnings have left the analysts in surprise, coming in at $2.77 per share comfortably above forecasts.

That momentum carried the whole year of 2025 and helped the company cap off a strong fiscal year. Victoria’s Secret reported $6.5 million in net sales for 2025 representing roughly 5–6% growth from the prior year as the brand leaned harder into full-price sales and fewer discounts.

Management now expects Victoria’s Secret to generate between $6.85 billion and $6.95 billion in revenue for fiscal 2026, if the momentum holds that implies a 5–6% growth in sales. The sky is the limit for Victoria secret at this point even profitability is expected to improve as well. The company is projecting $430 million to $460 million in operating income as it vies to focus on higher-margin products and tighter inventory management.

If we’re speaking in near term, Victoria’s Secret is anticipating Q1 2026 sales to be nothing short of lucrative between $1.49 billion and $1.52 billion. It's safe to say demand isn’t going to cool down anytime soon. Still, the outlook isn’t without risks as rising tariffs are expected to add roughly $160 million in gross costs this year. This remains to remind that macro pressures are a key variable in the retailer’s turnaround story.

Even so, on a broader scale this trend is hard to dismiss: after years of declining relevance, Victoria’s Secret is rejuvenating itself and bouncing back for the first time in a while, and may finally be living up to its name.

Besides pay, what are the top 2 reasons U.S. workers are dissatisfied at work?

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