The only takeover AI has managed to do is artificially generated articles

AI didn’t take over the internet in a coup overnight instead everything was re-coded slowly from the inside. And sometime in late 2024, a tipping point was reached and for the first time, machines were writing more articles than humans. According to an analysis by Graphite on over 65,000 web pages, AI is now responsible for generating more than 50% of online articles. 

But this cannot be ruled out to be a clean sweep, no doubt the AI surge came fast and within just a year of ChatGPT’s introduction to the world in November 2022, AI-written content already dominated 39% of all articles published online. In 2025, the amount of AI generated content in percentage was 51.72% compared to 48.28% for human written stuff.

Then… all of a sudden, it slowed down and since then growth has largely plateaued. It’s safe to say that AI won the volume game but ran into a wall elsewhere particularly in terms of visibility and performance.

AI has a signature mark which is small in detail but not that elusive since it’s starting to show in the way it homogenizes everything. AI doesn’t just scale let alone imitate human writing, it standardizes it. The tell-tale sign is a single sentence structure which sounds like this: “it’s not X, it’s Y”. Believe it or not, this pattern showed up in 208 corporate documents analysed by Barron in 2025, up from 100 in 2024 and 49 in 2023. 

Another dataset presented by TechCrunch exhibits a similar trend with the same phrasing jumping from 50 mentions in 2023 to 200+ by 2025. Yet, despite all this, it doesn’t mean human writing is disappearing even at the backdrop of AI now producing the majority of web articles. In fact, the content growth of AI has flattened over the past 12 months as per Graphite. 

That’s partly because AI excels with kinds of writing that are cheap to scale and easy to replicate like listicles, how-to guides and product explainers. As The Conversation notes, most AI-generated content can be chalked down to a definition of high-volume, low-differentiation writing that prioritizes utility over originality.